Recently, the 2007 Kugou Live "New Voice of Music" press conference was officially held at Intercontinental Beijing Sanlitun. CEO of Tencent Music Entertainment Group Peng Jiaxin, CEO of Kugou Live Xie Huan, President of iResearch Yang Weiqing, artistic advisor of Kugou Live Music Awards, chief lighting designer of Beijing Summer Olympics Opening and Closing Ceremonies Sha Xiaolan (chairman and concurrently chief designer of Beijing FengShangShiJi Culture Media Co., Ltd.) jointly attended the press conference.

At the press conference, CEO of Tencent Music Entertainment Group Peng Jiaxin took the lead in giving his speech. He expressed that the current total accumulated number of registered webcast singers of Kugou Live reaches 420,000, which also represents that Kugou Live has a constantly growing influence within the industry. In the upcoming year, under the support of Tencent Music Entertainment Group, Kugou Live will link with multiple platforms and create higher value.

At the conference, Kugou Live released the “White Paper of Music Live Streaming Industry” by allying with iResearch, which sees through the whole pan-entertainment live streaming industry clearly.

At the end of the press conference, the launching ceremony of "2017 Kugou Live Music Awards" was held. Sha Xiaolan, the chief lighting designer of the opening and closing ceremonies of Beijing Summer Olympics, was invited to act as the artistic advisor of Kugou Live Music Awards. Part of the conceptual maps of stage design was exposed at the conference. It is believed that this event will make a brand new breakthrough visually.

The launching ceremony was jointly completed by CEO of Tencent Music Entertainment Group Peng Jiaxin, CEO of Kugou Live Xie Huan, chief entertainment officer of Kugou Ji Shengshan, artistic advisor of Kugou Live Music Awards Sha Xiaolan, chief director of Kugou Live Music Awards Wu Yan as well as webcast singer representative Jiang Xu’er.

Along with the pressing-down of the launching column, "2017 Kugou Live Music Awards" was officially launched! This event will be held in Guangzhou Baoneng International Sports Arena on February 1st. Let's look forward to this music-based audio-visual carnival at the appointed time.